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At Herfort Norby Golf Course Architects we believe that it is important to understand who your competition is and how to differentiate your course.  It may be the history of the course, the site or the greens and bunkering but we start each project by helping our client understand the niche which the golf course should occupy in the local market – entry level, municipal, up-scale public, private or destination.  This is important because the way we design a municipal or public daily-fee golf course is very different from the way we design a private country club.  We feel strongly that a properly designed golf course will provide an enjoyable experience for the average golfer while at the same time offer the challenge and strategy which the more skilled golfer seeks.  We also recognize that the average golfer at a municipal or public golf course is not necessarily playing golf for the challenge and strategy of the game. In fact, they may not even keep score or have a USGA handicap.

Providing an enjoyable experience where the golfer won’t feel intimidated or rushed is paramount to the long-term success of the golf course and to growing the game. The placement of bunkers and water hazards, the positioning of tees and the contouring of the greens all play a role in creating an enjoyable experience.

Lastly, we believe that there exists a strong relationship between the natural and the built environment and that a well-designed golf course should respond to the existing site and blend easily into the surrounding landscape. Using natural drainage patterns, preserving naturalwetlands and minimizing earthmoving results in a course which is less expensive to construct, less costly to maintain and one that is more aesthetically pleasing to the eye.